Simon S Sotelo

Twistlock

Twistlock

Demand-Gen Campaign

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In the summer of 2017, Twistlock approached my team at The Fiction Tribe to develop a visual style to make them stand out in the container security sector. They came to us with nothing more than style inspiration and a small color palette, we did the rest.

My role was to create the illustrated style and develop characters with environments that effectively translated what container security is in a simple and whimsical way.

The challenge I encountered was at the time, I hadn’t heard of container security and I had very little time to take in and digest a large amount of information. My success was measured by the Twistlock’s excitement and their rapidly growing client base. Twistlock’s success paved the way for acquisition to Palo Alto Networks in mid-2019.

 

Landing Page

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Social Cards

Many of the characters and their environments were translated into eye-catching vignettes that were used across all social channels and headed up several email campaigns.

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Emails

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