Ready In-Store Campaign
Mission Avocados approached my team with a concept for an in-store awareness campaign that would allow retailers to display a larger variety of avocados that were at various stages of ripeness. This campaign would allow consumers to choose avocados that would fit their individual cooking needs and reduce the amount of food waste created at the retail stage.
The direction I was given by the client was make bright graphics that looked like a watercolor paintings. I created a color palete that spanned from vibrant pinks to fun and chic teals.
In addition to creating a variety of signs I also designed a sell sheet that educated the retailers about the Ready campaign so everyone is set up for success.