Simon S Sotelo

Agency Branding

Branding for The Fiction Tribe

Voice with An Attitude


AIGA Portland October dMob

The Fiction Tribe partnered with AIGA Portland for their October dMob, turning the night into a fun donation drive for Free Geek. I played the role of creative director, stylist, compositor, and producer. I created the concept for the event, designed the logo, styled the photoshoot, and then composited the collateral for promotion. 


Design Week Portland Open Haus Social

This event was a big deal for The Fiction Tribe. My studio mates aren’t active in Portland’s design community and at the time not many within the community knew about our studio, so I treated the weight of this event like a big, fun introduction. The concept of our event was meant to showcase our fun attitude as a team and show off our complex capabilities . I branded and designed all of the collateral for the event in addition to orchestrating most of the logistics.


Dress Your Pet Day Logo

This holiday was quick social media event where we dressed up our pets and held an internal costume contest. I illustrated and designed the logo that was used on a fun microsite for voting. My dog, Babushka, won first place.